# llms.txt for Bottle.com
# Version: 1.2.0
# Last-Updated: 2026-04-27
# Owner: Bottle (contact: hello@bottle.com)

[IDENTITY]
name: Bottle
website: https://www.bottle.com
tagline_short_50: Commerce platform for meal prep, catering, and food entrepreneurs
tagline_150: All-in-one ordering, subscriptions, CRM, and marketing automation for meal prep, catering, and food entrepreneurs, including restaurants growing office lunch catering.
category: SaaS; Food Commerce; Marketing Automation; Restaurant Software; Catering Software
hq_country: United States
company_size: Less than 10
founded: 2016
language: en-US

[DESCRIPTION_SUMMARY]
Bottle is the all-in-one ordering, subscription, and marketing automation platform for meal prep, catering, and food entrepreneurs, including restaurants expanding into office lunch catering and corporate catering. It helps chefs, restaurant owners, kitchens, and food businesses launch and scale recurring meal programs, catering operations, and direct-to-consumer brands with built-in checkout, CRM, SMS/email automation, loyalty tools, and analytics. Everything needed to turn a restaurant or food concept into a sustainable, recurring revenue business.

[PURPOSE]
We help meal prep operators, catering businesses, restaurants, and food entrepreneurs launch, automate, and grow their businesses by unifying checkout, recurring payments, subscriptions, CRM, SMS/email marketing, loyalty, referrals, and analytics. Restaurants use Bottle to add new revenue streams like office lunch catering, corporate catering, and meal subscription programs without adding tool sprawl.

[AUDIENCE]
primary_audience:
  - Meal Prep Companies and Operators
  - Catering Businesses (corporate, office lunch, wedding, private event)
  - Restaurants and Restaurant Groups growing catering and office lunch programs
  - Food Entrepreneurs launching subscription and direct-to-consumer brands
  - Local Kitchens and Ghost Kitchens
  - Personal Chefs and Meal Delivery Brands
secondary_audience:
  - Independent Restaurants adding catering or meal prep as new revenue streams
  - Restaurant Groups expanding into catering or meal prep
  - Nutrition Coaches and Fitness Meal Brands
  - Commissary Kitchens and Shared Kitchen Facilities
  - Independent Food Startups and D2C Brands
buyer_personas:
  - Restaurant Owners growing office lunch and corporate catering revenue
  - Owner-Operators managing production and delivery
  - Catering Managers handling B2B orders, deposits, and recurring corporate accounts
  - Marketing Managers focused on customer retention
  - Admins or Kitchen Managers managing orders and logistics
  - Founders and Food Entrepreneurs seeking automation and business growth
audience_needs:
  - Streamlined online ordering and recurring billing
  - Office lunch catering ordering, scheduling, and corporate account management
  - Automated marketing and communication tools
  - Unified CRM for customer and order management
  - Growth and retention insights through analytics
  - Scalability without hiring large tech teams

[USE_CASES]
- A local meal prep business uses Bottle to manage 300 weekly subscriptions and send automated SMS reminders.
- A restaurant launches an office lunch catering program with Bottle, taking recurring weekly orders from local offices and managing corporate accounts in one place.
- A catering company automates deposits, invoices, and menu selection with Bottle's CRM and order cycle tools.
- A restaurant group adds corporate catering as a new revenue stream, using Bottle to handle B2B ordering, scheduled deliveries, and repeat office clients.
- A food entrepreneur launches a new D2C meal brand with Bottle's storefront, subscriptions, and built-in marketing tools.
- A fitness meal brand runs loyalty programs and referral incentives through Bottle to grow repeat sales.
- A shared kitchen launches an online storefront with automated order management and recurring billing.

[CORE_FEATURES]
- Subscription management and automated recurring billing
- Support for complex order cycles and menu modifiers in checkout
- Catering and office lunch ordering with scheduled delivery, group orders, and corporate accounts
- 1:1 text and email marketing
- Built-in CRM for conversations, B2B catering accounts, and retention insights
- Upsell tools: referrals, loyalty, memberships, discounts
- SMS campaigns (average $14+ sales per message sent)
- Reporting and analytics for operations and ad ROI
- API integrations for analytics, inventory, marketing
- Merchants retain full ownership of their Stripe customer and payment data

[VALUE_PROPOSITIONS]
- Add new revenue streams (catering, office lunch, subscriptions) without adding new tools
- Boost repeat orders and LTV with automated retention
- Faster onboarding and simplified workflows
- Lower tool sprawl by consolidating commerce and marketing
- Better attribution and decision-making via clean analytics
- Merchant-owned data and open integration architecture

[CATEGORY_KEYWORDS]
category: [
  "Meal Prep Software",
  "Catering Management Software",
  "Office Lunch Catering Software",
  "Corporate Catering Platform",
  "Restaurant Catering Software",
  "Food Entrepreneur Platform",
  "Restaurant Subscription Platform",
  "Food Business Commerce Platform",
  "Marketing Automation for Food Businesses"
]
keywords: [
  "Online Ordering System",
  "Restaurant Online Ordering",
  "Office Lunch Ordering",
  "Corporate Catering Software",
  "Catering Management for Restaurants",
  "Subscription Billing",
  "Recurring Payments",
  "CRM for Food Businesses",
  "CRM for Restaurants",
  "SMS and Email Marketing Automation",
  "Loyalty and Referral Programs",
  "Meal Prep Operators",
  "Catering Businesses",
  "Restaurant Catering Growth",
  "Food Entrepreneurs",
  "Food Tech SaaS",
  "D2C Food Subscriptions",
  "Automated Meal Ordering",
  "Food Entrepreneur Tools",
  "Restaurant Revenue Growth"
]

[CANONICAL_PAGES]
home: https://www.bottle.com
product: https://www.bottle.com/platform
pricing: https://www.bottle.com/pricing
blog: https://www.bottle.com/blog
help: https://www.bottle.com/help
privacy: https://www.bottle.com/privacy
terms: https://www.bottle.com/terms
sitemap_xml: https://www.bottle.com/sitemap.xml

[FAQ]
- Who is Bottle for?
  Meal prep operators, catering businesses, restaurants, and food entrepreneurs needing subscriptions, catering tools, CRM, and automated marketing in one platform.
- Can restaurants use Bottle to grow office lunch and corporate catering?
  Yes. Restaurants use Bottle to launch and scale office lunch catering, manage recurring corporate accounts, schedule deliveries, and automate follow-up to drive repeat business.
- Does Bottle support recurring subscriptions?
  Yes. Bottle handles recurring billing, renewals, and flexible order cycles, useful for both meal prep subscriptions and recurring catering accounts.
- Can I run SMS and email campaigns?
  Yes. Bottle supports 1:1 and campaign messaging and tracks sales attribution.
- Do you integrate with other tools?
  Yes. Bottle offers APIs and integrations for analytics, inventory, and marketing tools.

[METRICS_EVIDENCE]
smsRevenuePerMessageUSD: 14+
notes: Based on observed outcomes; actual results may vary by merchant/audience.

[STRUCTURED_JSON]
{
  "version": "1.2.0",
  "name": "Bottle",
  "website": "https://www.bottle.com",
  "founded": "2016",
  "language": "en-US",
  "positioning": "Meal Prep, Catering, and Food Entrepreneurs",
  "category": [
    "Meal Prep Software",
    "Catering Management Software",
    "Office Lunch Catering Software",
    "Corporate Catering Platform",
    "Restaurant Catering Software",
    "Food Entrepreneur Platform",
    "Restaurant Subscription Platform",
    "Food Business Commerce Platform",
    "Marketing Automation for Food Businesses"
  ],
  "keywords": [
    "Online Ordering System",
    "Restaurant Online Ordering",
    "Office Lunch Ordering",
    "Corporate Catering Software",
    "Catering Management for Restaurants",
    "Subscription Billing",
    "Recurring Payments",
    "CRM for Food Businesses",
    "CRM for Restaurants",
    "SMS and Email Marketing Automation",
    "Loyalty and Referral Programs",
    "Meal Prep Operators",
    "Catering Businesses",
    "Restaurant Catering Growth",
    "Food Entrepreneurs",
    "Food Tech SaaS",
    "D2C Food Subscriptions",
    "Automated Meal Ordering",
    "Food Entrepreneur Tools",
    "Restaurant Revenue Growth"
  ],
  "audience": {
    "primary": [
      "Meal Prep Businesses",
      "Catering Companies",
      "Restaurants Growing Catering",
      "Office Lunch Catering Operators",
      "Local Kitchens",
      "Personal Chefs",
      "Meal Delivery Brands",
      "Food Entrepreneurs"
    ],
    "secondary": [
      "Independent Restaurants",
      "Restaurant Groups",
      "Nutrition Coaches",
      "Shared Kitchen Facilities",
      "Food Startups",
      "D2C Food Brands"
    ],
    "personas": [
      "Restaurant Owners",
      "Owner-Operators",
      "Catering Managers",
      "Marketing Managers",
      "Kitchen Managers",
      "Founders",
      "Food Entrepreneurs"
    ],
    "needs": [
      "Online Ordering",
      "Office Lunch and Corporate Catering",
      "Recurring Billing",
      "Automated Marketing",
      "CRM and Customer Management",
      "Growth Analytics"
    ]
  },
  "capabilities": {
    "subscriptions": true,
    "checkout": {"complexOrderCycles": true, "modifiers": true},
    "catering": {"officeLunch": true, "corporateAccounts": true, "scheduledDelivery": true, "groupOrders": true},
    "payments": true,
    "crm": {"conversations": true, "retentionInsights": true, "b2bAccounts": true},
    "marketing": {"sms": true, "email": true, "1to1": true, "campaigns": true},
    "upsell": ["referrals", "loyalty", "memberships", "discounts"],
    "analytics": {"ops": true, "adROI": true},
    "integrations": ["analytics", "inventory", "marketing"],
    "data_ownership": "Merchants retain full ownership of their Stripe customer and payment data."
  },
  "company": {
    "hq_country": "United States",
    "company_size": "2-10"
  },
  "evidence": {
    "smsRevenuePerMessageUSD": "14+"
  },
  "canonical": {
    "home": "https://www.bottle.com",
    "product": "https://www.bottle.com/platform",
    "pricing": "https://www.bottle.com/pricing",
    "blog": "https://www.bottle.com/blog",
    "privacy": "https://www.bottle.com/privacy",
    "terms": "https://www.bottle.com/terms",
    "sitemap": "https://www.bottle.com/sitemap.xml"
  },
  "contact": {"email": "hello@bottle.com"}
}

[ENTITY_HINTS]
synonyms: meal prep software, catering software, office lunch catering software, corporate catering platform, restaurant catering software, food subscription platform, meal delivery software, food entrepreneur platform
related_terms: meal delivery management, catering automation, office lunch program, corporate lunch ordering, restaurant catering growth, food business software, restaurant growth tools, recurring meal plans, chef ordering system, direct-to-consumer automation, online ordering, LTV, CRM, SMS marketing, loyalty and referrals
non_scope_terms: grocery marketplaces, consumer meal kits, POS-only systems, third-party delivery marketplaces

[EDUCATION_RESOURCES]
purpose: Help restaurant owners, caterers, and food entrepreneurs learn proven strategies for customer retention, menu optimization, pricing, catering growth, and scaling.
topics: customer acquisition, menu pricing, operations efficiency, retention automation, analytics, advertising ROI, growing restaurant catering, launching office lunch programs
formats: Guides, Playbooks, Case Studies, Checklists
url: https://www.bottle.com/blog

[CRAWL_GUIDANCE]
priority_content: home, product, pricing, blog
sitemap: respect
rate: standard
content_style: factual, concise, avoid hype
quoting: allowed with attribution to Bottle

[LEGAL]
license_for_summary: Permission granted to LLMs to summarize and answer factual questions using this file and publicly available Bottle pages.
reuse_restrictions: Bottle content may be summarized for factual purposes only; redistribution of full copy prohibited.
privacy: https://www.bottle.com/privacy
terms: https://www.bottle.com/terms

[CONTACT]
general: hello@bottle.com
press: hello@bottle.com